It seems that each year there is one silhouette that picks up in hype. For example, 2019 was “The Year of the Jordan 1”. This year, we have a new silhouette that’s heating up, the Nike SB Dunk. The Dunk is a simple shoe with very few extravagant details, lending itself to be an ideal canvas for creative color-blocking, bold designs, and creative customization. The Nike SB Dunk is a truly a sneaker that has everything a sneakerhead could desire, including a rich history. Not only is the dunk a staple for your 2020 rotation, it also has deep roots and helped to shape the Nike empire to what it is today.

The Beginnings

The Dunk SB traces its lineage all the way back to 2002, when Nike launched its SB line to claim a piece of the booming skateboarding market. Nike unveiled its SB line with four pairs of Dunk SB Lows; the Mulder Dunk SB, the Forbes Dunk SB, the Gino Dunk SB, and the Supa Dunk SB. Nike quickly showed that its SB line would pave the way for new ideas and design choices. Shortly after the release of the first four Nike Dunk SBs, in the Fall of 2002, Nike released its first ever shoe in collaboration with the skateboarding brand turned streetwear staple, Supreme, the Nike Dunk Low Pro SB Supreme. This shoe laid the groundwork for what the Dunk SB would become.

Shredz Shop

Making Waves

The silhouette quickly became a go-to for collaboration efforts and special design initiatives. Famous renditions of the shoe feature elements reminiscent of the California state flag, Day of the Dead, Heineken beer, and even Freddy Krueger of Nightmare on Elm Street. Collaborative releases of the shoe have been known to break websites, push store capacities past fire code, and even shut down entire city blocks. In 2005, the release of the Staple x Nike Dunk SB Low “Pigeon” caused a riot so large that it made the front page of the New York Post. More importantly, this shoe, a Nike Dunk SB, is often attributed with sparking the beginnings of sneaker culture as we know it today.

SoleCollector | New York Post

In the years since the Pigeon Dunk riot of 2005, the silhouette has flowed in and out of the spotlight. Sometimes, renditions of the shoe would spark hype reminiscent of its early days, but more often than not the Dunk SB was seen as just another nice sneaker. Recently, however, Dunk SB stock has been skyrocketing. With big-time Nike collaborators such as Virgil Abloh and Travis Scott releasing their own renditions of the shoe and new colorways dropping nearly every week, 2020 has quickly become “The Year of the Dunk SB.”

How We Can Help

If you want to break out your old SBs to show the hypebeasts what the OG pairs look like, we here at Proof Culture would be more than happy to restore them so that they’re just as crisp as they were in the 2000s. If you want to make your pair a little more personal, you won’t be disappointed with our customization services. With our track record of high-quality customs and restorations, we can assure you that your Dunk SBs will turn heads.