Adidas Ultra Boost: In Memoriam

Adidas Ultra Boost: In Memoriam

Adidas Ultra Boost: Rise to Hype In 2015 Kanye West may have single-handedly saved Adidas’ brand image. What did he do to turn around an entire footwear empire? Simple, he started wearing their new revolutionary running shoe, the Adidas Ultra Boost. The shoe,...
Nike: An Empire Built on a Waffle Iron

Nike: An Empire Built on a Waffle Iron

Nike Now It’s 2022. Nike is fresh off of a year in which they posted an annual revenue of $44.5B. It’s also far and away the world’s largest footwear company. Nike introduced sneakers that made it possible to break the 2-hour marathon barrier and sneakers that...